Project Brief: This project covers the conceptualisation and print design for WeConnect, a quarterly newsletter for alumni across all eighteen centres of NIFT. Along with a team of students and faculty,
I worked on the layout design for two consecutive issues (May 2023, August 2023) with an illustration featured on the cover of Issue 2.
Ideas for the cover design:
A few of the themes explored for the cover were NIFT's collaboration with crafts, the process of weaving, NIFT as a catalyst for change, climate change and sustainability through traditional quilting methods, icebergs made of smart fabrics, and indigo dyeing
Concept: Intertwined in India’s rich cultural history, the word ‘indigo’ itself means ‘the Indian’ or ‘from India’. Love for this unique blue has grown to be a global phenomenon. The natural Indian indigo has a unique richness with red and purple undertones that is impossible to recreate industrially. This intriguing colour symbolises creativity, imagination and wisdom. All of which can be used as a beautiful representation of the NIFT family.
A few spreads of the layout design
